brandEXPANSION Client Analysis

Client Analysis

The questionnaire is designed to help us better understand your strengths and opportunities.
Note: Personal details will not be published and are for internal use only.

Looking forward to putting our expertise to work for you!

Contact Details

Company
Website
Your Name(required)
Email(valid email required)
Address
City
State
Zip
Phone(required)
Fax
Franchise Prospecting Requirements
Franchise Fee
Royalties?
States Franchising In?
Minimum Networth
Minimum Liquid Cash

Current Lead Generation Activities

Using Internet?
Using Print?
Radio/TV?
Other?
What Is Your per Lead Cost Right Now?
Average Lead Cost Per Source?
Quality Levels? (10=High)
Internet Quality?
Print Quality?
Radio/TV Quality?
Other Sources Quality?
What Has Been The Most Successful Campaign(s) For You So Far?Campaign Examples?
What Is The Average Conversion Rate On Your Leads Right Now?
Discovery Days?
Direct Sales?
Do You Know Your Average Cost per Sale?
What Is The Lifetime Value Of A Franchisee?
Do You Have A Set Number Of Leads You Would Like To Get Each Month?
Are You Reaching That Goal Now?
What Is Your Budget For That Goal?
If We Could Generate More Leads Than Your Goal, Could You Use Them?
Do You Geo-Target Leads?
What Is The Greatest Challenge Right Now, And How Can brandEXPANSION Help You Meet That Challenge?Challenge Points?

Lead Follow Up

Give An Overall View On Your Lead Follow-Up Process:Sales Cycle?
Do You Have A CRM? If So, Tell Us About It
Outsouced/Proprietary/Hosted By?
How Many Leads Do You Have In Your Database Right Now?
How Long Do You Stay In Touch With Your Leads?
How Many Contacts Are Made/Attempted In That Time Frame?
Do You Think That You Are Missing Some Diamonds In The Rough?
Would You Be Interested in brandEXPANSION Creating A Better Follow-Up Process For You?
Would You Be Interested In bE Associates Pre-screening And Pre-qualifing Your Leads While Helping To Build A Better Brand Image With Qualified Franchise Partners?
Any Print Samples You May Have?
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Client Analysis

Franchise Resources